Equestrian & Sports Sales Agency seeking a new look with a view to branding own products

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This customer received 105 logo designs from 28 designers. They chose this logo design from stynxdylan as the winning design.
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I need a logo, professional and different looking for a company that sells products to retail on behalf of the manufacturers. It is predominatly an equestrian based company but also sell a cycling brand and so don't necessarily need to limit the logo to something horse-themed. However, horse-themed or equestrian themed designs will not be ruled out. The name of the company has the word horse in the title and so I am open to options of both.
Updates
Project Deadline Extended
Reason: needs more time
Added Thursday, January 28, 2016
Target Market(s)
Professional retailers and prospective companies looking to sell their products into retail. Also considering producing own label line with the winning design.
Industry/Entity Type
Sporting Good
Logo Text
PackHorse / Pack Horse / Packhorse
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The above text and a logo
Nice to have
- Something different, something creative!
Should not have
- open to creativity and so no restrictions placed