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Fudge package design for fresh fudge made with quality ingredients
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This customer received 18 packaging designs from 6 designers. They chose this packaging design from Bianca Liebenberg as the winning design.
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US$240
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18 designs
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6 designers
Packaging Design Brief
1. The bag will look like a package of fresh cookies or doughnuts (see attached) — a fold down and re-closable top, indicating fresh goods inside. It is a thick, paper bag, not hard cardboard.
2. All bags will be white.
3. The top of the bag, that you see in light purple, may have a color strip that goes with the flavor inside, or may be a color that is part of our logo and look, or it may be eliminated altogether.
4. The "Wilford" won't change, but you are welcome to suggest alternate colors.
5. The "W" font and color inside the crest is open to suggestions and the design and color of the crest around the "W" could also be adjusted, perhaps to mimic the watercolor style mentioned below.
6. The use of watercolor-styled imagery in the design is required.
7. "FUDGE" must be large and the font and color must stand out and be memorable in some unique way, but not necessarily as shown.
6. The flavor name and appearance would change with flavors, times of year and/or people the flavor appeals to.
7. The water colored sail boats in this example are meant to support the specific flavor. We would welcome an example of how you would design the "Nantucket Sea Salt Caramel" package attached, or a flavor called "Rio Grande Caliente Cocoa". Again, watercolor imagery should be used.
8. The image of the fudge is must be large, just like the word Fudge.These two elements standing out from a distance are most important.
Target Market(s)
U.S. adults ages 25 with particular appeal to female shoppers
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- White package. Watercolor elements. Large product image and large "FUDGE". Communication of "Only 70 calories per serving"
Nice to have
- Watercolor enhancement to the crest around the "W" in the logo.
