GPA Financial Planning Logo Design

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This customer received 194 logo designs from 74 designers. They chose this logo design from ArtLok as the winning design.
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Logo Design Brief
We need a logo design for a new financial planning company based in Brisbane Australia. G stands for Goals. P stands for Plan. A stands for Achieve. The type of financial planning is based on achieving goals with a plan based on debt reduction and regular savings. Although investments are involved they are not the focus.
Ideally I would like clients to relate the brand to the following:
- Achieving Lifestyle goals (cars, renovations, holidays)
- Paying down debt faster
- saving tax
- retiring comfortably
- professionalism
- Growth
- integrity
- trust
Target Market(s)
families aged 30 to 50, generally with Children and Mortgages. A lot will be nurses and doctors but not exclusively.
Industry/Entity Type
Financial Planning
Logo Text
GPA Financial Planning
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A tag line that identifies what type of planning we do.
Should not have
- a focus on money or $