Better health outcomes business - needs a logo design
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This customer received 87 logo designs from 14 designers. They chose this logo design from T I K H E - L M W as the winning design.
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Request: Logo and tag line
Customer Segment:
Public Hospitals, Private hospitals, Government and Private Health Insurers in Australia
Our Mission:
To reduce unplanned readmissions by creating a network of like-minded people who share ideas and solutions
Vision:
By sharing content, case studies, outcomes, ideas, technologies and evidence, those with the day to day operational challenge of managing this issue will find new methodologies, approaches and solutions that will enable them to successfully reduce unplanned readmissions
What are unplanned readmissions?
When patients come back to hospital unexpectedly, we call that an unplanned readmission. There are number of reasons for why patients do this and they are complex. It could be social reasons, surgical complications, poor administrative purposes, lack of local clinical skills. Unplanned readmissions are a poor outcome for the patient and consume unnecessary resources of the hospital.
Brand persona:
Knowledge exchange, interesting, opinion leaders, reliable source, useful, helpful, relevant, outcomes focused, pragmatic, open access, sharing
Attached pics:
I have attached some pics that others have used to depict readmissions to help with the design.
Target Market(s)
Influencers in healthcare that will propose solutions to the problem where solutions have been sourced from us. 80% of healthcare workers are female but 50% of healthcare management are male.
Industry/Entity Type
Health Care
Logo Text
readmissions.com.au
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Blue and green