FLYER for conference - two-sided Medical device

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This customer received 22 flyer designs from 4 designers. They chose this flyer design from Sbss as the winning design.
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Flyer Design Brief
Create a flyer, front & back. Company launching revolutionary medical device for peripheral interventional cases, specialty two-in-one device to perform lower extremity angioplasty with drug/constrast media delivery via GPSCatheter. Main feature of the product is the ability to deliver contrast media at angioplasty site via patented VisioValve technology. This patient population is renal compromised, therefore reduced contrast media is absolutely a requirement.
http://www.hotspur-inc.com/gpscath.htm.
New device to be showcased at major European congress (Barcelona, Spain) Sept 2013 -
Looking for vibrancy, flyer that creates the buzz and excitement currently curtailed - color is always welcome. Product is dynamic, needing a flyer that will showcase the uniqueness of this revolutionary device.
More projects to come :)
Updates
All designers,
Added Wednesday, May 22, 2013
Project Deadline Extended
Reason: We need to give more and better directon, haven´t found what we`re envisioning so far.
Added Sunday, May 26, 2013
I just uploaded a ppt presentation with images you could use
Added Thursday, May 30, 2013
Project Deadline Extended
Reason: still looking, if you have questions, feel free to contact us
Added Thursday, May 30, 2013
Target Market(s)
Interventional Radiology, Interventional Cardiology
Industry/Entity Type
Medical
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- color, showcase VisioValve feature (?dynamics and flow of fluid), semi-compliance of balloon (will conform in shape to vessel, not rigid), Medical Device used for angioplasty (intra-vascular device) .
Arrow GPSCatheter logo is mandatory on all documentation
Should not have
- boring, pastel colors, average -