• US$320

• 90 designs

• 43 designers

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Logo Design Brief

We are looking to modify our current logo (see attached).

Wilford is a parent company, like Nabisco, that will sells a variety of candy, bakery and other sweet treats under various brand names and flavors. Our primary product is freshly made, premium fudge.

We would like to modify our current logo as follows:

- We are generally satisfied with the word "Wilford", but would be open to some font exploration.

- We like the "W" inside the crest

- We would primarily like to explore variations to the crest itself, as follows:

* We think a watercolor approach could be interesting.
* We would consider some literal culinary elements built into the crest such as whisks, spoons, etc. or elements that reinforce fresh ingredients or top quality.
* We would like to see the crest done in green, potentially a kelly green.

Overall, the logo is meant to communicate "a commitment to quality and excellence with an appreciation for the past but with its eyes firmly fixed on the future".

The company produces high quality products that appeal to both traditional and advanced culinary tastes and trends.

Wilford is an American family name that dates back over 100 years.

Target Market(s)

American adults ages 24+, men and women

Industry/Entity Type

It Company

Logo Text

Wilford

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We must be able to clearly read "Wilford" and identify the "W" in the crest.

Nice to have

• Color options beyond brown.

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Files

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