Small consulting company within business processes and IT solutions need a logo

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This customer received 51 logo designs from 12 designers. They chose this logo design from madeli as the winning design.
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Logo Design Brief
Newly started consulting company within B2B advisory regarding business process optimization, LEAN and recommendation of supporting IT tools need a logo. We call our company " initiators " because we see ourselves as the people being proactive and starting new and smarter ways of working witihn a companys departments and for the benefit of the end-client.
We would like an engine or a spark plug in the logo some how. 1-2 colors.
Target Market(s)
b2b small companies dominated by men. (Managers)
Industry/Entity Type
Business Consultant
Logo Text
initiators
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We would like an engine or a spark plug in the logo some how.
Nice to have
- clear text, visible even in small scale on a website in 100px width.
- can have the letters IT in capital letters like this " inITiators "
- organizational diagrams, workflow, mind maps, bits/bytes (ones/zeros),
Should not have
- gradient letters