Be Brilliant Institute, providing leadership training and coaching needs a logo

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This customer received 63 logo designs from 12 designers. They chose this logo design from putut purnawanto as the winning design.

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Logo Design Brief

We need a logo design for a new company based in New England called Be Brilliant Institute (BBI). We provide executives with leadership development solutions so they can live into their most brilliant selves. Leadership Development solutions include self-awareness tools (360s, personality assessments, interviews with managers, customers), and coaching and leadership training so leaders can develop new skills and behaviors. We chose the word brilliant because of it's several meanings that are relevant to people living into their best selves. Brilliant refers to radiance (letting your inner light/potential shine as brightly as possible). Brilliant refers to intelligence (having brilliant ideas and being an emotionally intelligent leader). Brilliant refers to excellence (mastering your craft). The logo should be aesthetically pleasing to look at and appeal to both men and women. It should appeal to leaders in organizations who are in the age range of 25-50. Some words/images that come to mind when I think of Be Brilliant Institute: light, shine, peacock showing it's true colors, lightbulb, sparks.

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Updates

Project Deadline Extended
Added Saturday, May 18, 2013

In viewing some designs so far, we have additional specifications based on what we like and don't like.  We'd like to have "leadership training and coaching" somewhere in the logo.  We prefer all lower case for "be brilliant institute" and "bbi".  We like earth tones or jewel tones over primary colors.  And, we like 3-dimensional, shiny type graphics and/or fonts (similar to Apple apps-how they almost look like a button).  Thank you!
Added Saturday, May 18, 2013

Project Deadline Extended
Added Tuesday, June 04, 2013

Project Deadline Extended
Reason: We've had a new idea regarding the possible inspiration for the logo. A drop of water that hits water, has a beautiful, graceful ripple effect. And, coincidently, their is often a release of a line of water and droplets of water that look like the bbi acronym. I am attaching to this project, a rudimentary look at how the water hitting water can serve as inspiration for bbi. We'd love to see your creative designs with this inspiration in mind-not using photography but instead your graphics. And, different fonts. We do like "be brilliant institute" in all lower case, and stacked so that be is on top of brilliant is on top of institute. And the phrase, "LEADERSHIP TRAINING & COACHING" in the logo as well. Please avoid pastel colors and primary colors. We'd like the color pallet to use jewel tones or dusty hues that are more complex than pastels and primaries. Thank you!
Added Sunday, June 23, 2013

Project Deadline Extended
Added Wednesday, June 26, 2013

Target Market(s)

Target market is leaders who work in organizations who are ages 25-50.

Industry/Entity Type

Leadership

Logo Text

Be Brilliant Institute


Look and feel

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Files
Payments
1st place
US$200
Total
US$200

Project Deadline
21 Jul 2013 00:25:47 UTC
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