Logo Design For - Trilogy Africa Group
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This customer received 103 logo designs from 37 designers. They chose this logo design from Westruk as the winning design.
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Logo Design Brief
Design a modern fresh logo for Trilogy Africa Group Limited. The company is involved in safari tourism in Africa and manages three separate brands and their respective assets. Safari has tended to be quite traditional in its look and feel often represented by earthy organic colours. Trilogy should start to move away from the conservative look and feel without going to far in the opposite direction. The company's core beliefs centre around the need for tourism and conservation to work closer together for the benefit of nature and the planet generally so getting this in to the design succinctly would be an advantage
Target Market(s)
Tour Operators and Travel Agents
Industry/Entity Type
Hospitality
Logo Text
Trilogy Africa Group
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A fresh, modern feel that still connects the logo to safari and conservation
Nice to have
- Perhaps some very brief strap line that somehow refers to how tourism and conservation work in together to secure nature's future