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OpExIQ needs a new logo
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This customer received 76 logo designs from 16 designers. They chose this logo design from Artisy as the winning design.
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A$160
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76 designs
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16 designers
Logo Design Brief
Kicking off a new business which will start as an online information business. The name of the business is Operational Excellence IQ or OpExIQ for short.
After reviewing all of the submissions I am now a little clearer on what looks good and what I'm after.
1. Main logo text as OpExIQ without any spaces
- (may be upper or case sensitive)
2. Creative icon which clearly identifies the brand
- (both on left and top of text)
3. Text under logo to say Operational Excellence IQ
- (I may substitute this later to be a slogan)
4. Should also work in black and white.
Text should be bold and modern, most likely a sans serif font.
opexiq.com as a result I was thinking of having the logo matching.
Looking to setup a blog page which contains information about a number of improvement methodologies such as Lean, Six Sigma, Service Design, UX to name a few.
The branding should reflect passion, intelligence, integrity and performance.
I am looking to use any colours selected to form part of the corporate identity which also includes fonts.
I later on intend to develop a further online identity with Facebook, Twitter, Instagram, Google and LinkedIn, this should be taken into consideration in terms of dimensions.
Thanks in advance :p
Updates
Project Deadline Extended Reason: I would like more time to get some more ideas given I'm not 100% satisfied with the current designs. Added Tuesday, September 8, 2015
Target Market(s)
Professionals
Industry/Entity Type
Professional Service
Logo Text
OpExIQ
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. Modern design that won't age quickly
- 2. Ability to work with different colour palettes as per project description
- 3. Attractive
- 4. Black and white version
- 5. Flexible design for different social media sites
- 6. Creative icon that reflects knowledge or intelligence
Nice to have
- Something that pulls in knowledge or intelligence....
Should not have
- Nothing specific at this stage, design away.....
