Home Based Business Website Design

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This customer received 18 web designs from 6 designers. They chose this web design from riki as the winning design.
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Web Design Brief
Need 1 template web design. Require clean friendly website design that helps promote a work from home business opportunity based around personal development. The site should lean towards appealing to the female market (see target market) and be straight forward, fresh colours and good use of white space. The site should have a family focus using imagery of happy families and reinforcing the quality of life and freedom available. The site should be in a two or three column format, navigation can be top or left, there will be 6 menu items in total (E.g. home, about, testimonials, contact, faq, why me?). There should be space for a video, text, images and a clear "call to action" (contact us). The site should come across as professiona, positive, friendly and trustworthy. Scope for many more sites of this nature in the future.
Target Market(s)
People that are ready for change. People wanting to make money from a business at home. 25+ years old, mum's , professional. People that are tired of the commute and want a better quality of life. While the site should lean towards focusing on stay at home mums or working mums looking for a better life it should also be able to appeal to a wider audience (male and female) so should not be too "girly"!
Industry/Entity Type
Business
Requirements
Must have
- Fairly open to interpretation, site must have at least two columns, clear call to action, space for a video, text and images, navigation (single level 6 items).
Nice to have
- Possibly animated banner of images?
Should not have
- Try to use less obvious imagery no stressed out executives or people jumping for joy. no dark designs no purple or flouro colours. Site should be modern in design.