Logo for funky new hotel in trendy area in Sydney close to CBD

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This customer received 69 logo designs from 36 designers. They chose this logo design from ALCD as the winning design.
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Logo Design Brief
A new boutique hotel opening late 2016. Two names have been registered:
Mrs Banks Hotel
Mrs Banks Boutique Hotel
It is situated close to the City of Sydney, Australia as well as being quite close to famous Bondi Beach. The feel of the design should convey a contemporary, fun yet elegant feel. The building was previously a bank, established in the very early 1900s. The building is being re-adapted to provide upmarket traveller/tourist accommodation with full reception and in house cafe. As the building has a heritage listed facade, the Art Deco brick facade will be retained.
Updates
Project Deadline Extended
Reason: Still undecided about design to accept. Many of the designs were similar and some of them were multiples of the first one submitted! Would like less conservative look.
Added Saturday, September 12, 2015
Target Market(s)
Travellers aged 20-65 yrs
Industry/Entity Type
Hospitality
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be clear and easy to understand/read, as the target market may not have English as the mother tongue
Nice to have
- The logo may be coloured OR in greyscale. Designer's choice!