• US$400

• 72 designs

• 30 designers

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Logo Design Brief

Hi, I need a new image logo for my record label. I have one already, but i think it's too intricate/complex and lacking power. I want something that is...

-simple, and bold
-classic
-not too fine, not too many lines, would tattoo well
-the kind of thing a kid could draw on a pencil case/text book
-would look good on a t-shirt

it also needs to look clear when very small eg 25x25px, and must look powerful when blown up to a massive banner/poster.

I'm not concerned about the text so much. What i really want is an icon/image. The text i already have is ok, and am happy to use that. I'll attach the old logo, plus some reference logos.

The record label is called Vacation Records, and we sell dance music. Mostly electro, house, techno etc. Here's some links

you can listen/buy our music here > http://www.beatport.com/label/vacation-records/6787

see our facebook here >
www.facebook.com/vacationrecords

Have a listen to the music and see if that inspires a direction.

I plan to use the logo in a big way on our artwork for each new release. I want it to be a clear instantly recognisable image that lets people know it's a Vacation Records release. When selling music online, the artwork is often as small as 25x25px so i need a logo that will stand out next to all the other record labels. I'll attach an image of what this looks like.

There is a label called Spinnin' Records that does an excellent job of this. Their logo is simple and clear. To make each release different, they simply alter the background/colors.

I can make the release artwork here, but i need you to make the logo. good luck!

Target Market(s)

ages 18-24 - 70%guys, 30%girls

Industry/Entity Type

Tattoo

Logo Text

Vacation Records

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -simple, and bold
  -classic
  -not too fine, not too many lines, would tattoo well
  -the kind of thing a kid could draw on a pencil case/text book
  -would look good on a t-shirt
  -must look clear when very small eg 25x25px
  -must look powerful when blown up to a massive banner/poster.
  -not too many colors. maybe only 1-2 colours. preferable just one colour. e.g., black on white

Nice to have

• -not essential at all, but it could be nice if the logo had the ability to be later cut into a stencil. e.g., it could not have shapes like "O P R B Q" as they have enclosed shapes, within shapes. like the hole etc.
  
  -would be nice if it looked good on a t-shirt
  
  

Should not have

• should not have.....
  -fine lines
  -intricate shapes
  

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