Modernized Logo For 20 Year Old Company

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This customer received 265 logo designs from 37 designers. They chose this logo design from Logocraft as the winning design.
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We need a logo refresher for our company. We are changing our marketing strategies, web site, forms, business cards etc and need a freshened up logo
The logo should be represent the strong abilities of our company. We are looking to modernize logo. something that is simple, to the point, and memorable. Think of relation to Apple, Datto, Cisco, and Nike.
In need of Modernized Logo as we begin to launch new Website and Social Media sites. In business 20 Years. Would love to see a symbol that represent IT such as a gear or system symbol, plus our name.
Updates
Project Deadline Extended Reason: Updated the brief to be more descriptive - Need better design options. Added Tuesday, September 8, 2015
Target Market(s)
Small to Mid Size companies seeking quality IT support services.
Industry/Entity Type
Information Technology
Logo Text
IT Specialists, Inc.
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- Sans Serif
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We are looking for a simple logo. Something that is to the point and memorable. Similar to Apples, Cisco, datto, and Nike. Modern and recognizable.
- Something fun, that is recognizable and modern. Logos that go along with our company purpose (technology).
Nice to have
- We are looking for a simple logo. Something that is to the point and memorable. Similar to Apples, Cisco, datto, and Nike. Modern and recognizable.