• US$130

• 74 designs

• 11 designers

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T-shirt Design Brief

Company Info: Capers is the name of a new maternity apparel company launching in the 4Q of 2015 by Sarah, a mother of two living in Dallas. Sarah will be hiring moms only, from Dallas, and using 100% organic and sustainable fabrics and inks.

Designs: Capers is looking for 2 designs to launch the company. The designs will be on the front of a maternity t-shirt - which is longer and thicker in all the right places and designed for comfort. We’re hoping for designs that aren’t “in your face” so to speak, no slogans, but rather stylish, cute and nostalgic images. Text can accompany an image if it makes sense. The goal is to provide t-shirts that moms would feel comfortable wearing at home or out, can accessorize, and thus maintain their sense of identity and not feel like a walking billboard. We’re keen on ideas that speak to motherhood rather than novelty T-Shirts, ie “Baby On Board.”

Themes: Playful, retro, stylish, calm, nostalgic, comfy, handmade, cute

See attached images for inspiration...

Target Market(s)

pregnant and new moms (the maternity tshirt can be worn after pregnancy

Industry/Entity Type

It Company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• designs can be on the front or over the heart (above chest)

Nice to have

• colors that will work well on Navy Blue and Light Ginger fabric

Should not have

• noisy crowded designs

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Files