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New Logo for a Software Company in the Real Estate Finance/Lending Business
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This customer received 50 logo designs from 25 designers. They chose this logo design from DS Creatives as the winning design.
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US$160
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50 designs
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25 designers
Logo Design Brief
We are looking for logo designs for a company that is rebranding itself in the mortgage (real estate banking) software space.
The company specializes in writing custom software applications and interfaces primarily for the Mortgage Banking and Financial industries. They can make an existing platform better or they can create a whole new platform for a lender to use.
Fonts and colors should suggest trust, confidence, professionalism, integrity, innovation, etc. (See attached brief for overall positioning, etc.)
See http://60secondmarketer.com/blog/2015/08/26/marketing-science-behind-color/ for some interesting thoughts on colors/fonts. Blue and green seem to be good for a company like this.
Attached is a more detailed brief.
Updates
First, thank you to all of you for participating in this logo design contest. The client has made a final selection and we are now looking at some alternative colors, etc. prior to awarding the job. Congratulations to DS Creatives of Romania for their winning design!
Added Thursday, October 8, 2015
Target Market(s)
President or CEO of Mortgage Banking Division and IT Department
Industry/Entity Type
Business
Logo Text
LendWorks Under: Software Consulting (as descriptor)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.