• S$350

• 116 designs

• 36 designers

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Logo Design Brief

we're an international media agency, meaning we use marketing platforms such as search, social, billboards, tv ads etc to market brands/products/services to the people who would be most receptive to them.

Our headquarters will be in Singapore, however we'll have an office footprint right across Asia. We're launching off the back of the Mindshare network (http://www.mindshareworld.com/about/our-story), which is the top media agency in Asia. Their logo is attached, and it would potentially be a good idea to take some design cues from it. As they've grown in scale, it's created an opportunity for us to get back to the core of their proposition, which is to deliver game-changing creativity to clients, in ways that deliver against their business needs through marketing. Most importantly, we'll be upstarts, provocative and disruptive - instigating change from the inside.

The name we've settled on is "tao", which reflects our eastern roots, but if you look up the definition on wiki, you'll see that it also denotes balance, harmony or complementary elements. Which works with the idea of bringing marketing science/tech and the art of creative together. Our ambition is to design brand experiences for consumers that add to their lives, rather than interrupt. Core to these experiences is that they don't live in isolation, but rather people are taken on a journey of entertainment and discovery, which are socially involving. Therefore motion is a key concept. You'll note the mindshare logo is animated into a configuration of perpetual motion.

The logo needs to be modern but timeless, corporate but creative. so not like a hipster coffee shop menu, and no comic sans.

Industry/Entity Type

Advertising

Logo Text

TAO or tao

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files