• US$160

• 24 designs

• 13 designers

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Logo Design Brief

Website is morelifelessstuff.com. The tagline is "Adventures in a Bigger Smaller Life", but not necessary to include tagline within logo. The basic idea of the website is couples clearing out their lives of excess "stuff" - and thereby having more time and resources for a life of learning, loving and enjoying.

The site is primarily a blog and community of Uber riders and drivers as a start. the site will deal with life simplification questions:

Does anyone need two cars?
Does everyone need even one car in the era of Uber, Lyft, etc.
What freedoms come from the shared economy?
Do we create a new kind of connectedness by sharing resources?
What do we leave for future generations if we insist on living large until we die?

So, in summary:
Life over stuff.
Connected and simple.
Community.

Target Market(s)

Adults - with households, especially those whose children are leaving home and who might be thinking of downsizing.

Logo Text

anything that conveys the site name or idea

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• interesting, eye catching graphic - not generic text. Design needs to be simple and convey:
• 1. Cleaning out life and trimming the amount of clutter and stuff in life.
• 2. A better life going forward open to new things.

Nice to have

• a logo that takes a second to get a new perspective on the image - something of a hidden message that makes the viewer think.

Should not have

• nothing that just is a play on the letters ML (more life)