• €300

• 221 designs

• 81 designers

---

Logo Design Brief

We need a logo design for our new company based in Singapore called Zesty Minds. We do professional coaching for a niche clientele segment: 'ZESTY MINDS' ie PROFESSIONALS who have a HIGH IQ and/or live with ADHD.

* About our customers, who need to relate with our logo:
Living with a Zesty Mind is having a BRAIN WIRED IN A PARTICULAR WAY, about experiencing the world in a more INTENSE way than most, having a hundred CREATIVE ideas a day, thinking very quickly but also feeling very deeply, having an incredible amount of ENERGY... and sometimes FEELING VERY DIFFERENT.

* About the logo look & feel:
Our clients are COMPANIES and our positioning UPMARKET. Hence the logo must look professional and CORPORATE, SIMPLE and polished.
It must be CREATIVE and ORIGINAL as well to match our activity.

* About the logo colors:
We are HAPPY people, our clients will soon be! The colors used need to be JOYFUL and WARM. We would like to see designs with ORANGE, YELLOW, etc.

* If you already have ideas related to the above description of our customers, please start from them! We are very much looking forward to divergent creative lines of thoughts.

* If you don't have ideas to start from: please explore our ZESTY MINDS brand in the logo design. Zesty means with flavor and piquant. Giving some Zest means giving some charm, spirit, enjoyment.
- How does a spirited, unconventional and juicy mind look to you?
- What about something fruity, juicy and zesty?
- What about some limes, lemons or oranges?
- What about something representing openness, authenticity,complexity untangled?

Target Market(s)

companies - corporate leaders and entrepreneurs
both Westerners and Asians

Industry/Entity Type

Business

Logo Text

Zesty Minds

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The logo designed must work well with a white background and modern web design
  - We want modern and elegant fonts, corporate style.
  

Nice to have

• 
  

Should not have

• There are stereotypes that stick to our high IQ and ADD and we hate them. Please don't remind us of those: No 'ADD' or 'ADHD' or 'IQ' acronym included... No Einstein face please...
  - No red or blue logotype please.
  - The logo overall shape mustn't be vertical. Horizontal is preferred.