Ground breaking new Asian mountain biking company needs a 'knock your socks off' logo!

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This customer received 57 logo designs from 11 designers. They chose this logo design from DoveFendi as the winning design.
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Logo Design Brief
We need a logo for a new mountain bike events company based in Malaysia called Enduro Asia MTB.
WHY:
We are passionate about progressing mountain biking in Asia. We enjoy being a part of a vibrant riding community and want to get more people out challenging themselves on their bike. We want to help showcase the amazing riding terrain that Asia has to offer, and ensure its protection for future generations.
HOW:
It’s about going back to the basics of why people mountain bike. We all love riding with mates. Its about social climbs up hills together, having a bit of a break at the top, and then trying to beat each other down the descents. Our events simply formalise the race that you would do anyway with your mates…untimed uphill and timed downhill. We do this in cool destinations with great riding terrain.
WHAT:
A rider driven revolution for Mountain Biking in Asia bringing together riders and racers into one fun format. Our races are about more riding, more racing on good trails. We aim to create events that are the perfect combination of healthy competition and a great day on the bikes with friends.
Updates
We have attached some example logos of what we like and what we don't like to try and give you a clearer design brief. We hope this helps! Looking forward to seeing great designs...
Added Thursday, May 16, 2013
Target Market(s)
Regular mountain bikers... weekend warriors, predominately male, aged 20-40
Industry/Entity Type
Events
Logo Text
Enduro Asia MTB
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must communicate mountain biking in Asia. Remember, Asia is a key message.
Must be simple - easy to use on different backgrounds.
Should propose a font to be used for the brand.
Nice to have
- Would like to have the company name stated, but with an abstract logo which can be used to represent the brand on merchandising etc...
Should not have
- Do not include tacky images of cyclists etc... should look cool and slick.