Fitness club, needs hoodie design to promote business

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This customer received 73 t-shirt designs from 23 designers. They chose this t-shirt design from D'Mono as the winning design.

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T-shirt Design Brief

Hi,

We are looking for a new design for our new gym/outdoor fitness business called Exclusive Training Club in Auckland, New Zealand. We are a group of fit individuals, crossfitter, bodybuilders,powerlifters etc who believe fitness is a lifestyle.We use a range of methods and disciplines in order to maintain such a lifestyle. Not only will you find us in a gym (we have access to a range of standard fitness equipment you'll find in most gym), but also running stairs in the morning, hill running in the evening, kettlebell swinging in the park - so we do a whole range of things to keep fit, active and promote our fitness brand as widely as possible. Collectively we called ourselves Super Squad and assigned (DC) super hero charactersto ourselves - it is lame, I know, but is still a bit of an inside joke - SS Originals.

The final design should certainly reflect fitness,Exclusive Training Club,SS Originals. Simple and sleek is what we are after.

We have no current brand, but are looking at this design being the start of that. Most likely the items we add the print to will be black, grey and navy hoodies, and black singlets. On that note, we will like to maintain an ongoing relationship with a designer as we continue to develop. For example, we also play a range of sports together over the New Zealand summer so would like to use logo for future sports equipment. Therefore a design that can be utilized for hoodies and singlets (in the first instance) but also used for TouchRugby and Vollyball singlets, gym stringers, snapback caps and fitness t shirts would be great. We are totally open minded and look forward to seeing what you can come up with.

Here's some inspirational designs we quite like:
https://www.google.co.nz/search?q=barbell+brigade&num=20&source=lnms&tbm=isch&sa=X&ved=0CAcQ_AUoAWoVChMIscf_m4ncxwIVYTymCh1lTQ3M&biw=1301&bih=641

Thank you for checking out our competition!!!

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Updates

Project Deadline Extended
Reason: Changed the brief a little to something more simple, thanks for the designs so far. But had to extend it with the changes made to the brief.
Added Friday, September 4, 2015

Target Market(s)

Items for the trainers,not selling to clients yet.For promotion

Industry/Entity Type

Fitness


Font styles to use
Serif
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • ETC or Exclusive Training Club; SS Original. Happy to have barbells and kettlebells included into the design
Payments
1st place
NZ$155
Total
NZ$155

Project Deadline
12 Sep 2015 02:10:50 UTC
Language

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