• US$300

• 6 designs

• 4 designers

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Web Design Brief

Mission & Vision: Wise Monkey is a newly formed Lifestyle Company focused on giving its clients a high quality design experience in tourism, travel advice, property management and interior design services in the evolving Nicaraguan Market. There is a gap in the market for a company with a more international approach to these services along with an eye for design. The founders feel that with the development of a trusted website to attract potential clients and visitors to Nicaragua they can differentiate the Wise Monkey experience from the current competitors operating in the market. With an eye for clean and modern design adapted to the rustic tropical environment of Nicaragua. The founders of this company are very well travelled individuals with a keen sense of style and design. Utilizing their many experiences abroad will be a key to ensuring that they provide a high end experience for those renting houses through them to those house owners requiring design services to bring their properties up to the Wise Monkey standard.
Services & Products: “Tourism and Lifestyle” Services – Vacation Home rentals, Property Management, Interior design services targeting the higher end of the Nicaraguan market and the more affluent design conscious traveller.
Brand Essence: Cool, Modern, forward thinking, stylish design, cutting edge design, tropical minimalism, slightly rustic but always with a designer twist, wise but fun, high quality service.
The Name: “Wise Monkey” WISE – Knowing, trustworthy, clean, innovative, experienced MONKEY – fun, cool, young at heart, cheeky. (Plus there are Howler monkeys in pretty much every vacation destination in Nicaragua)
Target Audience: Both males and females with an adventurous spirit and a discerning eye for modern design – a design-conscious traveller. A broad range of ages from perhaps around 25 years to 60 years. These people are young at heart regardless of their age – they are the global glitterati!! Not budget conscious but like to get value for money – very aware of how much things should cost. Are willing to pay extra to stay in a place that is more on par with their ideas of what is good. They like things that are cool and look cool!! Those little touches that make the experience that much nicer. Whilst the audience will be from all around the world the main markets will be the USA, UK, Canada, Germany, Italy, France, Australia, Spain, South America, Mexico.
Competitive Niche: Wise Monkey will offer a service that is not available in Nicaragua currently. Focusing on the higher quality and unique properties in the market as well as providing interior design services for existing and new properties. Generally the Vacation rental market tends to overlook those finishing touches that will make a property that much more comfortable and fun to stay in.
Examples to Reference: Wise Monkey’s goal is to become the Tablet (www.tablethotels.com ) of Vacation Rentals. What Tablet does for hotels we want to do for House and apartment rentals. The idea is to start in Nicaragua and then take on other countries. Wise Monkey will also work with Airbnb (www.airbnb.com) listing the properties on their site for more exposure and credibility. Other references would be the Wallpaper guides. (www.wallpaper.com) And Design Hotels (www.designhotels.com)
Competitors and Partners: The Vacation Rental website company: 1) VRBO www.vrbo.com 2) Airbnb www.airbnb.com 3) www.nicaraguavacationrentals.com 4) www.vacationrentalsnicaragua.com 5) www.mukulresort.com 6)www.aquanicragaua.com 7) www.tripadvisor.com

Target Market(s)

Target Audience: Both males and females with an adventurous spirit and a discerning eye for modern design – a design-conscious traveller. A broad range of ages from perhaps around 25 years to 60 years. These people are young at heart regardless of their age – they are the global glitterati!! Not budget conscious but like to get value for money – very aware of how much things should cost. Are willing to pay extra to stay in a place that is more on par with their ideas of what is good. They like things that are cool and look cool!! Those little touches that make the experience that much nicer. Whilst the audience will be from all around the world the main markets will be the USA, UK, Canada, Germany, Italy, France, Australia, Spain, South America, Mexico.

Industry/Entity Type

Property Management

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean, Simple design, modern, Use a really good font that is not classic or traditional, Use newly developed logo, White background with a very simply functionality so as to not inhibit speed. Want to always have the logo at the top along with the main menu and the vacation rental home search tab. (See Tablet Hotels website)www.tablet.com

Nice to have

• A new way to achieve the look of the Tablet Hotels Site.

Should not have

• Flash or anything that slows the site down. Permanent photos or pictures as the houses will provide a lot of the pictures and these will need to be updated and changed all the time.

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Files

Download all files - 16.6 MB