• US$130

• 28 designs

• 11 designers

---

Signage Design Brief

Signage Size: 3' x 6' (either horizontal or vertical is okay)
Text on the Signage: NARI congratulates Community Forklift on 10 years of lifting up communities.


Our nonprofit thrift store specializes in modern & vintage home improvement supplies, and we are celebrating our 10th anniversary this year. One of our supporters, the National Association of the Remodeling Industry Metro DC Chapter, has offered to pay for a banner for us to hang in our warehouse. It should say something like, "NARI congratulates Community Forklift on 10 years of lifting up communities."

Our name, Community Forklift, refers to our mission to lift up local communities by turning the construction waste stream into a resource stream. We pick up donations of unwanted building materials, then offer them to the public at low-cost in our warehouse. Since opening a decade ago, we've created 40 green jobs, made repairs affordable for thousands of local homeowners and small businesses, and provided free supplies to hundreds of other nonprofits and neighbors in need.

As you might imagine, our warehouse is full of rusty tools, old doors and windows, silvery weathered lumber, boxes of brass hardware, vintage appliances, dusty pallets of bricks, and house parts from every era. So, a clean, simple design is nice since the banner needs to be read from far away - but something that is too sleek, modern, or corporate will look out-of-place.

The banner will be hung high on a wall in our warehouse, so it needs to be large - at least 3' x 6' (either horizontal or vertical is okay). It will be hanging all year, from Sept. 2015 - Sept. 2016. Because (very dirty old) skylights provide some of the light to our warehouse, it can be very dark inside, especially on cloudy winter days. Therefore the banner needs to have bright color and/or a lot of contrast so it will stand out against our gray cinderblock walls.

As for colors, we'd like to use the green and cream from Community Forklift's website (#5c785f Green, #f7f6e8 Cream), as well as various shades of yellow/gold, gray, and purple (see our pinterest board: https://www.pinterest.com/sweettreehugger/community-forklift-color-scheme-ideas/)

Including a small bit of blue could be okay too, as NARI's logo uses blue. If you'd rather not, then NARI's logo could be done in white on a darker background.

Target Market(s)

Visitors to our nonprofit reuse warehouse. This includes everyone from day laborers and tradespeople to artists and hipsters, from first-time homeowners and DIYers to interior designers and wealthy folks restoring historic properties.

Industry/Entity Type

Non-Profit

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• We would like to see designs that include the NARI Metro DC logo. It also should include our own tool / recycle icon - or the circular Community Forklift logo. All of these are attached (although I am waiting for NARI to send me a higher-resolution version of their logo).

Should not have

• Should not be too visually busy, since it will be hung high on the wall of our warehouse and folks will be reading it from a distance.
• Should not be too corporate-looking; we're pretty folksy.

---

Files

Download all files - 1.9 MB