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Design a brand new logo for a startup incubator and advisory company in Sydney
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This customer received 229 logo designs from 90 designers. They chose this logo design from alexis alemán as the winning design.
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A$500
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229 designs
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90 designers
Logo Design Brief
We need a logo design for a new company, LeanSlate, based in Sydney, Australia. We are positioned as a company with credible founders that specialises in helping entraprenuers and intrapreneurs take their great ideas and turn them into great products and companies.
We typically engage with very early-stage seed and also growth stage companies and make / build their ideas and products into reality. Part accelerator/incubator, part technical advisory we have strong technology credibility and are advocates and practitioners of the 'Lean Startup' movement - partly inspiring our name.
In our design we want to convey our confidence and experience but also wish to convey creativity and the underlying idea of working from something of a clean slate to execute on an idea. We would typically work with commercially-focused online and tech and/or emerging technology companies.
We are leaving this brief quite open to elicit a range of creative design ideas but would expect that the solution has a relatively clean, startup feel that will sit well with the current trend for pared back designs and work well on white backgrounds.
Updates
Project Deadline Extended
Reason: Allowing for all invited designers to have a chance to submit designs.
Added Friday, May 17, 2013
Target Market(s)
Entrapreneurs and intrapreneuers mainly in Australia /APAC with great ideas but needing help with early and growth stage product execution. Likely to range from 25 - 50.
Industry/Entity Type
It Company
Logo Text
LeanSlate
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must work well for a white background and with simple overall web and collateral designs.
Nice to have
- Would like to see some design palette options that include blues and maybe a very dark grey but do not need to be limited to these colours.
Basic style guide (ie colour palette and complementary web font guidance) as design inclusion would be nice to have.
Should not have
- Sans serif or handwriting style fonts feel more appropriate than Times Roman etc