Fall APEx Training Weekend Program Booklet
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This customer received 18 graphic designs from 1 designers. They chose this graphic design from JLG Studios as the winning design.
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Graphic Design Brief
We need graphic design for the program booklet for our Fall leadership development training weekend for minority MBA students working in Finance. The design should include the colors in the attached logo and be fun and young (but somewhat conservative). The final files should be either Adobe InDesign or Illustrator so we can lay in text and images as needed. The layout will be:
Front Cover
Inside Front Cover - Table of Contents
Page 1. Welcome Letter
Pages 2-3. Sponsor Acknowledgement
Pages 4-5. Program Agenda
Page 6. Listing of speakers and presenters
Page 7. Upcoming Events (Calendar)
Pages 8-10 Student Directory
Page 11. Listing of School Captains
Page 12. Resource Documents (title page)
Pages 13-16 Resource Documents
Pages 17 - 24. Notes Pages (blank for taking notes)
A sample of last year's book is provided only as a sample (we hated the design). :)
Target Market(s)
Minority business school students attending top business schools (i.e Harvard, Kellogg, Wharton, etc.)
Industry/Entity Type
Financial Service
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.