• C$160

• 50 designs

• 21 designers

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Logo Design Brief

Our company, PQM.net, needs a logo for a new turn-key webcasting solution called "StudioCast". This solution is for companies who want to communicate internally (ex.: employees) or externally (ex.: customers, shareholders, partners) at a high level of quality to any size of audience. StudioCast is a Customized, Accessible, Simple and Turn-key solution (C.A.S.T.!)

We call it "StudioCast" because the production is on-par with what you will find in a TV broadcast studio: for our customers, it's like having their own branded and customized TV channel on the web.

A big advantage of our solution is that it uses the customer's own videoconferencing equipement (cameras) to capture the presentation, which means no on-site production team is required (lower costs) and the customer can maximize the return on investments for these equipements that are often under-utilized.

StudioCast is an entirely cloud-based and SaaS solution which means it's ultra simple for the customer to use StudioCast: all the customer has to do is prepare his presentation and we take care of everything else: user interface & branding, live broadcast production in our remote studios, highly reliable and secure network delivery, etc. The presentation can be webcasted Live and/or recorded so it can also be made available on demand.

Our company typically uses grey tones/shades and B&W for most of our visuals. Nothing too colorful as this solution is mostly targetted at large companies and the logo needs to remain relatively sober and professional looking.

Target Market(s)

Medium and large companies who own videoconference equipment and who want to communicate professionnaly with their stakeholders using a Customized, Accessible, Simple and Turn-key solution (C.A.S.T.!)

Industry/Entity Type

Information Technology

Logo Text

StudioCast

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our company typically uses grey tones/shades and B&W for most of our visuals. Nothing too colorful as this solution is mostly targetted at large companies and the logo needs to remain relatively sober and professional looking. However, I could see some blue-ish accents integrated somewhere in the logo...
• Please see our current website for an idea of what we're currently doing and the overall visual look & feel:
• http://www.pqm.net/home/

Nice to have

• I could see something that illustrates that this is a cloud-based solution.
• Also, in reference to the studio broadcast quality production, I could see a visual representing a cinema clapboard or something that would represent a TV studio, etc...