Logo Re-design Project - Zwift

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This customer received 86 logo designs from 42 designers. They chose this logo design from Alchemist as the winning design.
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Logo Design Brief
Looking to completely redesign our company logo. We are looking for something more modern, fresh, exciting and interesting. Something that represents a powerful, approachable and solid company.
We provide comprehensive online retail solutions to independent businesses across Australia. Our solution includes websites, online ordering systems, mobile apps, powerful marketing teams/tools/services, data analytics and much more. We revolutionise retailers businesses.
The majority of our current client base are restaurants but we do not want the logo to represent this.
The name of our company is "Zwift".
The colours we like at the moment (but not restricted to) are electric blue and charcoal.
Our existing logo is attached and more of our existing style can be found at http://www.zwift.com.au/
Updates
Hi everyone and thank you all for your designs.
Added Friday, May 24, 2013
Target Market(s)
Restaurant owners, independent retail businesses
Industry/Entity Type
Marketing
Logo Text
'Zwift' or 'Zwift - Online Retail Solutions'
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Should not represent food.