International digital experience & development company needs a brand identity design

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This customer received 104 logo designs from 30 designers. They chose this logo design from dochita cristi as the winning design.
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Logo Design Brief
We need a logo for our new company called what.digital.
What.digital - pokes fun at technology and demonstrates that our company is less concerned about technical detail, but more on customers, end users and business aspects.
We specialise in user experience design, customer centric web development and online marketing. We work with a network of developers, designers and marketeers.
The design should be simple and reusable for different media. We want the company name what.digital to be prominent in our branding.
Here's our business manifesto, which tells a bit more about us. Scope / Intent: It is the distillate of our vision, it reflects the way we think, the way we are. It is our credo, our professional believes.
This document is to be posted in our restrooms and also any other restroom we happen to pass by.
We want to serve our customer in a perfect way - we are perfectionists when and where it matters.
We work with businesses that care about their users
We know that in the first place it's about the end user.
We share success and reward with our staff.
We aim to stay entrepreneurial and visionary. We always look for business opportunities and invest when it is right.
We are agnostic of technology providers and products. There is no one-size-fits-all technology.
We always happily take the opportunity to disrupt ourselves. Constant change is our business as usual. We love change!
In a fast-paced and technical world, we need to surf the waves, not make them, not own them, nor stop them.
We value simplicity over complexity. We know: Simplicity is not the beginning, it is the end.
We understand what it feels like being a client. We respect the client's needs. We invest into understanding the client's business.
We lead the client to embrace its digital business. We define our own success by our customer's success.
We deliver fast, test and iterate often.
Digital is fun and easy for us!
We aim to get on equally well with marketers, web analysts, marketing agencies, business managers and technology managers.
Target Market(s)
international
Industry/Entity Type
Digital
Logo Text
what.
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - name
- - simplistic
- - modern
Nice to have
- - unique font to say "what." in a way that stands out and is unique
Should not have
- - avoid many colours
- - avoid busy
- - question mark