• US$160

• 49 designs

• 15 designers

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Logo Design Brief

We are opening a new company that will host "Mug Clubs" for bars and restaurants using an App and Website. Mug Clubs are contests where bars challenge customers to drink a variety of different beers (75 or higher) over time, and if they succeed they are awarded a custom mug, plaque, or other prize. This logo will need to be used on websites, apps, posters, marketing literature, and various other mediums. In other words, it needs to be very versatile. I like the idea of the logo featuring a club house or tree house, but I'm completely open to all ideas. The colors should be bright, clean, and of the blue/green/grey variety. We want to communicate fun and community.

Target Market(s)

Bar and Restaurant Patrons

Industry/Entity Type

It Company

Logo Text

MugClubs.com

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must portray the idea of a club (inclusive, fun, etc.). Need bright attractive colors that will grab attention to marketing items. Must be easily used across many mediums: websites, t-shirts, app logo, marketing literature, etc.

Nice to have

• A featured graphic that can become a trademark for the app and the product. Fonts and design should either be contemporary/modern or playful/fun. This should be a professional logo, but it needs character (we're selling beer, not computers).

Should not have

• Avoid old fashion type fonts and dark colors. Do not feature the colors yellow, orange, red, pink, or purple.