New luxury skincare brand needs a logo design

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This customer received 120 logo designs from 41 designers. They chose this logo design from Alchemist as the winning design.
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Logo Design Brief
I need a logo design for a new skincare company based in Scotland called Joanie Loves. These skincare products are designed by a beauty therapist who is a skin expert. The logo shall be used for marketing, on the actual products and have an online presence. When someone is looking for beauty products on a website this skincare range must attract their attention. The design should be contemporary, simple conveying a top quality product that is going to sort out their skin.
Target Market(s)
The skin care range shall be aimed at the 25 to 50 year old market. Think of it as products that Gywneth Paltrow would love.
Industry/Entity Type
It Company
Logo Text
Joanie Loves
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Contemporary
Nice to have
- I like contemporary and have attached my packaging which is brushed aluminium caps and opaque bottles and jars. So logo must look good on these.
Should not have
- old fashioned style