Public Library on Wheels needs a new logo!

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This customer received 54 logo designs from 20 designers. They chose this logo design from Feel free Design as the winning design.
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Logo Design Brief
Public Library on Wheels (PLOW) is a literacy initiative of the Stratford Public Library that addresses the low literacy level in children throughout Stratford and area. Specifically, it delivers preschool & toddler reading programs, age appropriate lending collections, and knowledgeable support staff to local communities currently underserviced by traditional library facilities. PLOW programs are fun, interactive storytimes with puppets, felt boards, games, songs and crafts - and of course - stories!
The logo we need will be fun, youthful, colourful – and ideally include the umbrella from the Stratford Public Library's logo (attached). Colours to use should be coordinating with the blues and greens from the SPL website found at http://www.stratford.library.on.ca. Fonts should coordinate with the SPL logo but can be different. Font should be a freely available font.
The logo will be used in brochures, on the web, as well put on the side of a white van so he logo will need to be appropriate for all situations.
Target Market(s)
children, families, youth
Industry/Entity Type
Library
Logo Text
PLOW
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo we need will be fun, youthful, colourful – and ideally include the umbrella from the Stratford Public Library's logo (attached). Colours to use should be coordinating with the blues and greens from the SPL website found at http://www.stratford.library.on.ca. Fonts should coordinate with the SPL logo but can be different. Font should be a freely available font.
- The logo will be used in brochures, on the web, as well put on the side of a white van so he logo will need to be appropriate for all situations.