• A$540

• 93 designs

• 65 designers

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Logo Design Brief

Johnny Blade needs a cool, cutting edge brand.

Johnny Blade will be an online eCommerce business that sells the world's top brands of men's razors and blades online at excellent prices.

The intention of Johnny Blade is to build a cult-like following, through a strong brand identity that Men in particular will be drawn to, smart engagement, social media marketing and making our customers lives easier (and leaving more money in their pocket..!)

Brand Characteristics:
- Gets your attention
- A bit edgy/dangerous
- Cool/tough
- Smart/Cutting Edge
- Has a bit of a quality that males would aspire to (eg. brands like CAT (Caterpillar), Harley Davidson etc.)
- Edgy, but still maintains professionalism (an example of this might be GoDaddy)
- Target males aged 18-50 (site will cater for female products eventually, but the branding should still be masculine)
- (optional) Johnny could potentially be considered a character and incorporated in the design somehow, perhaps as an icon style illustration (optional)
- Logo/icon with type, or just type only - both would be considered
- OK to join into one word if you desire, but Johnny & Blade should be separated somehow by colour or style
- (optional) Like the idea of black on red background, or something that works on a black background, but am definitely open to colour choices so this is not set in stone. (optional)
- needs to be web-safe colours please

Once brand is developed, a website template, t-shirt & business card will need to be produced soon after, hopefully by the winning designer.

Target Market(s)

Males aged 18-50. Women's products may be included later, also women will visit the site to buy products for men, so the brand should be masculine in essence, but not totally alienating to women.

Industry/Entity Type

Marketing

Logo Text

Johnny Blade

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.