• US$160

• 50 designs

• 17 designers

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Logo Design Brief

We need a logo for a new nonprofit. The organization is promoting the planting and care of trees that produce food (fruit, nuts, leaves, seeds) that are edible for humans. This group is part the edible landscape movement. The logo should imply that people provide stewardship and care for trees and tree in return care for people by providing food. The logo should reproduce well at all sizes. It will appear on the website and in print. We don't want anything too complex and the words of the organization do not have to be included. The final design should imply community, stewardship, harvest, trees.

Target Market(s)

25-45 years of age, interested in the environment and growing food and sustainability.

Industry/Entity Type

Sustainability

Logo Text

although not necessary, This acronym may be incorporated: LEAF

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We are looking for earth tones and colors that imply edible.
• Words that may help:
• Harvest
• grow
• plant
• care
• community
• stewardship

Nice to have

• We really don't know - we have looked at literal representations of our concepts (trees, hands harvesting and planting, seeds growing) and they are way too busy and complicated. We have seen a lot of logos that incorporate hands and arms as the trunk of the tree and don't need that. We want to concentrate on the benefits

Should not have

• We have seen a lot of logos that incorporate hands and arms as the trunk of the tree and don't need that. We are focused on the benefits, harvest, etc.