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Updated logo design for a boutique independent real estate business in country NSW, Australia.
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This customer received 98 logo designs from 34 designers. They chose this logo design from Renen as the winning design.
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A$160
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98 designs
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34 designers
Logo Design Brief
We would LOVE an updated logo design with new font for our boutique independent real estate business based in Mudgee, NSW, Australia.
Background:
- Operating since 1973.
- Current logo of "the house of the rising sun" been in use since 1991 and no longer reflects Mudgee's vibrant culture or our position as the leading real estate business.
- Mudgee is a thriving regional country town 3.5 hours west of Sydney, known for it's acclaimed wineries, agriculture, produce, arts, cafe culture and tourism.
- Our business is known for it's professionalism, expert local knowledge and getting results and community involvement.
What we want:
- A new logo and contemporary font that is simple, strong and understated.
- Potentially for the logo to be used as a stand alone design (with no company name).
- Using our colours of red on yellow (Pantone 485c on 109c)
- lower case font and ideally stacked under neath (i.e. each word on a new line) and left aligned.
Reference:
- Current business logo (attached file)
- Business website www.thepropertyshop.com.au
- Mudgee Region website www.visitmudgeeregion.com.au
Updates
Added Tuesday, August 11, 2015
Project Deadline Extended Reason: We are extending the deadline to allow designers the opportunity to submit their best ideas for our brief. We want quality not quantity. Please read the brief and we look forward to seeing your ideas! Added Tuesday, August 11, 2015
Hi, we really appreciate your design so far. We are looking for a simple and strong logo to go with a contemporary font. No House or roof as this is too generic for the real estate industry. Added Tuesday, August 11, 2015
Target Market(s)
People seeking to buy or sell real estate in the $250,000 - $2,000,000 category. Our target market is predominately between the ages of 25 - 60, comprising locals seeking a bigger house, new build or more land, or out of town people looking to make a 'tree change' for lifestyle reasons. They are generally educated and are dual income earners, and appreciate the country lifestyle.
Industry/Entity Type
Real Estate
Logo Text
the property shop (lower case)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Other font styles liked:
- slab or serif
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- font - serif, lower case, stacked and left aligned i.e.
- the
- property
- shop
- colour - red on yellow (Pantone 485c on 109c)
Nice to have
- Ideally we would like a logo and font together though are OPEN to ideas i.e. maybe a new font design will be strong enough with a logo.
Should not have
- Do not want a generic house or house roof. These are too common in the real estate industry.
