• US$400

• 87 designs

• 12 designers

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Logo Design Brief

Start up company needing a logo for our distinctive line of hot wing sauces. Company is located in Indianapolis, IN and will be marketing product through tailgate parties at collegiate football games and over the internet. The use of *TGT (tail-gate tested) on the label would be a plus.

There are currently 3 separate flavors of sauces: Intoxicating, Addicting and Invigorating. Each flavor is distinctive in the amount of spices used and the heat taste generated.

Colors for this project are open. Website www.my-sauces.com has a label on page 2 - but this was just a quick filler for the website to have a position.

Logo will be the brand hallmark being used as the main stay of the product label on the bottle. The bottle is a 16 oz. "peanut butter" style, wide-mouth jar. Logo will need a second rendition to show the flavors of the sauces in a text box either across the center or within the label format.

The company will have a website that is whimsical and not insulting. The name of the company is "MCPieper Wing Sauces LLC". This is the owner's name and he is widely known in select US Collegiate bulletin boards for sports commentary. People have been eating his chicken wings for years and convinced him to sell the sauce - since he will not reveal the recipe.

Target Market(s)

Largely directed to collegiate tailgaiting participants

Industry/Entity Type

Marketing

Logo Text

MCPieper Hot Wing Sauces

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Chili Peppers
  Thumbs-up
  or any indicator of heat variability