A brand look and feel for 'Maidaborn' a start up professional consultancy in social innovation.

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This customer received 76 logo designs from 21 designers. They chose this logo design from Taylor Design as the winning design.
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Logo Design Brief
'Maidaborn' will work with organisations in NZ to create and realise their dreams for social innovation. I need a brand look and feel to be used in print and web formats
'Maidaborn' is a start up company based on my last name. This name is entirely unique, well known in NZ and means literally 'of woman born'. In the business context it is brand that will be synonymous with hope, innovation and creativity. It will represent the unfamiliar senses like- balance, perspective and presence. It will be strongly powerfully feminine..
The final design will be emotionally engaging and inspiring. It will translate to web and printed environments and emphasis 'Maidaborn' as the memorable element rather than a list of services.
The key message for prospectives clients is that the services are personalised your organisation to realise your social innovation dream
Updates
Thank you to the designers who submitted designs. I have selected my chosen design and will be working with them to progress my project.
Added Saturday, July 30, 2011
Target Market(s)
Board and CEO's of community organisations and private or public businesses who want to partner in the social innovation space
Industry/Entity Type
Business
Logo Text
'Maidaborn' realising social innovation
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- bold colours and design that says exciting, creative innovative.
Maidaborn will be the key element and how this is treated will be central to the final choice.
It must be easy to use in printed and web media and look good copied in black and white