Updated Package Design for WaterBean

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by Clipping Path Mania on Wednesday, August 5, 2015

i want to discuse more about your job done. please add me at skype: clippingpathmania or info@clippingpathmania.com

Thanks
Younus Khan


by BRANDMECHANIC on Wednesday, August 5, 2015

Hello from New Zealand, I have read and understood your brief as a professional designer. I have audited your details... wow - it doesn't look like a bean (as the name suggests) - it doesn't look like a pill (as the logo suggests) - it doesn't look like a stick (as the packaging suggests) and it doesn't look like a riverstone (as the main graphic element suggests)... what you have is a funky tong that looks like nothing else... Customers really can't relate to the product due to all the conflicting information presented to them. Several of these customers will have English as a second language and the packaging has made up words such as "tappiness" and uses phrases like "zombie apocalypse". The stand alone claim of "120 bottles or 3 months" makes no sense whatsoever. Customers are made to follow a prominent asterisk early on - which always makes people wary of disclaimers that void the claim... making the product useless. The quick-start instructions on the back has you believe that swirling the bottle makes water appear magically. The photo demonstrating product use has been relegated to the bottom of the back of the packaging... if you think any potential consumers have read all that fineprint to understand what it is they are looking at... Here is their reward... a pretty girl with text set over her face and a QR code obscuring the watermelon slices in her bottle... oops - is that the product? On the plus side - You have used the shape of a readily identifiable Gatorade style bottle - Less hassle than a Coke bottle!


by BRANDMECHANIC on Wednesday, August 5, 2015

Do you think people are put off by the reusable bottle/bag? It wouldn't hold much water and it would spill in the car or handbag for sure...


by Project Owner on Thursday, August 6, 2015

OK, all questions that have been raised and considered before. Would you have a solution to these problems?

The thing with design is that there are an infinite number of ideas and versions so deciding which is good and which is bad almost becomes an act of faith.

To it's credit we are selling these products and the packaging has been largely well received. I do wonder of there is too much text on the back. (Do people read anymore?)

As the owner of the company I tend to put time limits on things and make a decision on what is in front of me at the time. A or B? Choose and move on.


by Project Owner on Thursday, August 6, 2015

So, the question remains. do you have a solution to the problems you see?


by Project Owner on Thursday, August 6, 2015

The reusable bag is not to be used as a water carrier. It'd only hold 200ml, maybe.

Green Eco product often get criticised for being green (like Kermit the frog) they tend ot be held to a higher standard. So, making the bag reusable (as a carrier for your WaterBean) negates the argument that packaging it in plastic to save the world from plastic is wrong. To date that feature has been much liked by distributors. Odds are nobody will ever actually use it transport their WaterBean.


by Project Owner on Thursday, August 6, 2015

I have a rather crowded Skype list. It keeps me plenty busy answering endless questions all day long about manufacturing and shipping. If it's OK I'd like to keep the discussion to this forum.


by BRANDMECHANIC on Thursday, August 6, 2015

I just wondered if any idiots thought the bag was the bottle.

I have reviewed the job - It is quite in depth, will require a lot of dedicated time to develop... I just can't gloss over the issues I see... I would love to work on it if I get the time... I have 5 packaging jobs on the go right now and 2 coming in next week... And still finishing a company profile...

I see you have 2 designs uploaded at the moment... are they good?


by BRANDMECHANIC on Thursday, August 6, 2015

Have you read clippingpathmania's profile? it is funny as... "We feel pompous to serve our clientele 24*7*365 a days."


by BRANDMECHANIC on Thursday, August 6, 2015

If you can delete my initial post - please do!


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