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The Homecrowd Logo Design- help redefine group property purchase
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This customer received 80 logo designs from 38 designers. They chose this logo design from novita007 as the winning design.
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NZ$200
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80 designs
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38 designers
Logo Design Brief
The brief is to create a logo for our new business called The Homecrowd
The Homecrowd connects property investors with home buyers to make owning property in New Zealand a reality.
Delivered in a simple but beautiful online user experience, put simply we are the ultimate property matchmakers
The business idea originated as we saw the need to think differently about property purchasing. In creating The Homecrowd we are recognising our strengths in community and innovation to deliver a whole new crowd sourcing model for property buying.
The Homecrowd will change the face of home ownership in 2016.
Our brand needs to be reflect our innovative and community minded focus. At the heart it needs to be simple.
The beauty of the business will be that it delivers a service which is easy and you'll be left feeling like you have just had a great product experience.
Inspiration:
https://slack.com/- simple, strong visual, fantastic onboarding process and in general a great product
http://www.homely.com.au/- this is a similar type of business. We like how they have simply articulated the brand in a modern way
https://www.airbnb.co.nz/ - creation of a symbol that has become a strong identifier for the brand
Target Market(s)
Property Buyers and Investor- 30+
Likely to be double income no kids or single income no kids
Industry/Entity Type
Business
Logo Text
The Homecrowd
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple
Nice to have
- An icon that goes alongside the wordmark
Should not have
- We are open to suggestion on colours. We have selected a range of colours below but we are not suggesting using multiple bold colours! We would expect to see one bold colour married with something more simple such as white or a colour with reduced opacity.
