HARVEST - Financial Logo Design Project

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This customer received 104 logo designs from 34 designers. They chose this logo design from workflow as the winning design.
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My boutique financial planning company, Harvest Financial, requires a brand new logo to help it start off on the right note. Wooho! Please read on.
So, the company is designed to look after the financial planning and mortgage needs of people from 30-45 years of age, in particular self employed people, with a focus on IT workers, consultants, and architects. The logo needs to be professional, sleek and non-cliche. There are no colour restrictions, however conveying trust, can-do, and freshness in the logo is ideal.
Some design cues:
- Simple and clean (see attached examples)
- Harvest = natural, growth, trees, leaves, farms
- symbols and abstract work is fine.
Some notes on how I may use the logo:
- On the web and in business documents or background where I need a file of one colour for simplicity (i.e. in white/black/gray) - but the main logo can be multi-coloured.
- A fav-icon file for the website
- Different sizes for the logo (for different docs/web)
- The words 'Financial' do not need to be in the main logo - instead the word 'Harvest' should be the focus.
- This project is only posted on Design Crowd.
Thanks and good designing. - JG
Target Market(s)
College educated adults 30-45 yo. IT consultants, architects, consultants
Industry/Entity Type
Financial
Logo Text
Harvest (main focus)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The words 'harvest'. A clean, modern look. Conservative but hinting at innovation, know-how, upmarket position, and energy.