Logo Design for new company: "The Transformation Works"

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This customer received 72 logo designs from 28 designers. They chose this logo design from sab7ir as the winning design.
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We need a logo design for a new company called "The Transformation Works". We provide business transformation, change management consulting and project delivery for corporate customers.
We are looking for a logo that is simple, easy to recognise and that works with our target market. The final design should evoke a play on the fact that transformation works, as well as the industrial subtext.
Target Market(s)
Corporate
Industry/Entity Type
Management Consulting
Logo Text
The Transformation Works
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Other font styles liked:
- Modern Sans
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo should also be able to be separated from the Company name and should be fairly simple in design.
- Finished work will need to include JPEG, PNG, PS, EPS and SVG types as well as Black and White versions and wholly white versions for use on dark backgrounds.
Nice to have
- The colours we would like are Blue (RGB 0, 0 , 75) and Orange (255, 102, 0), although we are open to colours other than Orange.
- Ideally we would also like to have avatars of the logo for use on LinkedIn, Twitter and Facebook.
Should not have
- No Smiley faces, cartoon characters.