Modern Pools one page print magazine ad - Luxe Magazine

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This customer received 21 print designs from 12 designers. They chose this print design from Svetlin Angelov as the winning design.
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Print Design Brief
1 page ad for Modern Pools in Austin Texas. For Luxe magazine, upscale interior design / architecture magazine. Design should convey simplicity and modern aesthetic.
We are open to using any of the photos provided. Also, I have attached some other ad's we have run. Please incorporate the same wording used in those ad's. The font is Helvetica. The wording under the modern logo is "design + build" (also in Helvetica). Logos are attached as well.
Target Market(s)
Architects, luxury home builders, luxury home buyers
Industry/Entity Type
Architecture
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Modern and clean, showcase photo or photos
Nice to have
- I have attached some other ad's we have used - would like to see some different ideas...
Should not have
- No frilly stuff.