• C$340

• 182 designs

• 60 designers

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Logo Design Brief

I need a logo for a local cafe called Salem Wiches. It is a definite play on words, as it's a sandWICH and coffee shop located in a town that shares its name with the famous Salem, Mass (which is historically known for the witch trials). Because of this, the logo MUST have a clever double meaning or use negative space. Also, it shouldn't be too "witchy" or Halloween looking. No cartoons, please! Ideas: apple, apple core, coffee bean, coffee cup, black cat, cauldron, old fire hearth... witch's hat, broom or silhouette (but VERY subtle or tricky to spot if using a witch idea), or something else I haven't thought of :)

I am also a fan of the retro "crest" look, so it can be enclosed inside a shape. It will be used on coffee cups, round stickers, etc. Think Starbucks.

2 colour is nice to have, but should also work as 1 colour. Red, white and black. It should work with or without the text or the tagline "gourmet coffee & paninis".

I have no preference for fonts. Serif or san serif or script -- as long as it's clear and easy to read. **no tacky fonts like chiller, curlz, jokerman, etc.**

Industry/Entity Type

Cafe

Logo Text

Salem Wiches (gourmet coffee & paninis)

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Double meaning
• Coffee/cafe theme

Nice to have

• Clever use of negative space
• Subtle witch undertone.

Should not have

• Cartoons
• Halloween look
• Generic coffee icons
• Curlz, Jokerman or Chiller font

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Files

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