Endura Flap Pet Doors logo design

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This customer received 42 logo designs from 15 designers. They chose this logo design from TSEdesign as the winning design.
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Logo Design Brief
We want to redesign our brand logo. We make high-end, energy efficient dog and cat doors. We want the logo to use only color #990000 although black and grey can also be used.
Endura Flap Pet Doors are the best pet door available for people that are looking for a high-quality, energy efficient dog door or cat door. If you are looking for a pet door there are some important elements to consider. Considering your dog is going to open the dog door with their face, you owe it to your pet to choose a doggy door that has a flexible flap.
The problem with flexible flaps is that they shrink when they get cold. This unfortunately means that when it's coldest and you need your dog door to seal its best, it will actually seal its worse. What? Really?? Sad but true for most flexible flaps, but this is what separates the Endura Flap from the rest.
The Endura Flap was designed specifically because this is such an unfortunate dilemma. The solution to have a truly 4¬ season, flexible pet door was to incorporate a unique, patented system of magnets that cover all the edges of the pet door. Essentially the Endura flap starts undersized, but then grows with magnets around it's accordion like bellows to seal regardless of how cold it is outside.
Here are some of our key selling points:
1. Be Flexible and Safe
2. Seal Tightly Against Weather
3. Insulate like Dual Pane Glass
4. Not Yellow in the Sun
5. Last 'Forever'
6. Remain Flexible in Very Low Temperatures
7. Employ Variable Magnetic Strength
8. Have Appropriate Dimensions
9. Stand up to Wind
10. Be Visually Clear
11. Be Environmentally Friendly
12. Reflect Superb Engineering
13. Be Made in the USA
14. Have Great Customer Feedback
More brand info is here:
http://www.enduraflap.com/index.php/why-should-i-buy-an-endura-flap/
Target Market(s)
Dog owners and cat owners.
Age:
8-24, 6%
25-34, 18%
35-44, 20%
45-54, 23%
55-64, 21%
65+, 11%
Sex: 54% male
Location: 95% in the US
Income: above average
Industry/Entity Type
Pet
Logo Text
Endura Flap Pet Doors
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- #1 - This is a brand for dog doors and cat doors
- #2 - Our dog doors and cat doors are awesome
- #3 - Our dog and cat doors will make your life better.