• A$160

• 118 designs

• 25 designers

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Logo Design Brief

Have you ever heard or said the saying 'my goal is to leave the environment in a better state than how I found it'.

'Better State Environments' is a new Australian environmental consulting business that aims to help conservation initiatives attract funding and inspire local communities to achieve lasting outcomes for biodiversity.

We do this by providing the following services:
• Funding / partnership scoping including grant writing and fundraising;
• Community engagement program/project design and advice;
• Communications (e.g. media engagement, website content, project reporting);
• Event and project management;
• Facilitation.

We require a logo that communicates all or some of the following characteristics of 'Better State Environments':
- we care about wildlife conservation.
- we care about raising environmental awareness in the community
- we engage the community and build capacity to address environmental issues
- we are ethical
- we are professional
- we are visionary & creative
- we are outcome focussed
- we have a broad client base including Government, community groups and not-for-profits, philanthropic foundations, and corporate businesses.
- we offer a personalised and flexible service
- we are reliable
- we are 100% Australian owned and operated

We require a full colour and B&W version of the logo. The logo will ideally translate well into B&W.

Please note that we are not looking for cliched logos involving animals, plants, and landscapes.

We need a logo that a broad client base will relate to, leaning towards being more corporate / business oriented, but also having a creative angle. We encourage shapes / patterns / colours to be incorporated with the words Better State Environments.

We have included a few logos attached for ideas and inspiration.

Target Market(s)

Government ( federal /state / local)
Community Groups
Private business / corporates

Industry/Entity Type

Environment

Contact Information for Business Card

Sam Niedra
Owner
Better State Environments
0447 183 747
betterstateenviro@gmail.com
facebook.com/betterstateenvironments

Better State Environments helps conservation initiatives to attract funding and inspire local communities to achieve lasting biodiversity outcomes.

Logo Text

Better State Environments

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo design is mostly about the words Better State Environments. The words could be in different shades/tones.

Nice to have

• Consider a shape or an arrangement of shapes next to the business name Better State Environments. I have no pre-conceived ideas about the shapes that might be used, refer to the rest of the brief and use your own creativity for inspiration.

Should not have

• The logo should not mix black with colours.
• Avoid darker colours particularly reds and blues.
• The logo shouldn't have the name abbreviated into 'BSE'.
• The name should be spelt fully.
• Avoid images of animals, trees, and landscapes as they are cliched.
• The logo shouldn't be overly masculine.

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Files

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