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Logo Design for UrbanZED - Zero Emission Dwellings

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This customer received 101 logo designs from 30 designers. They chose this logo design from 96 alex as the winning design.

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  • Closed - Design Selected
  • Budget A$450
  • Number of designs 101 designs
  • Number of designers 30 designers
Logo Design Brief

Design a logo and colour scheme that clearly communicates the brands values and the products unique position as a zero emission dwelling.


Submit a logo, and various color suggestions. Ideas and suggestions as to how your submission would work in multiple formats (ie Business card, brochure, website) is not required, but certainly preferred.

The logo is intended to be used predominantly in web and print, although use in textiles, apparel, and video are possible in the future.

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Updates


Added Thursday, July 21, 2011

Dear Designers,

Although we are getting some strong designs they all seem to be coming in with  a very strong 'green' or 'eco' theme. Although they are elements of the brand they are not the main focus of our brand.

For that reason we have modified our brief to remove those keywords. We need to reinvigorate this design process.

We very much appreciate your efforts thus far and encourage you to submit a fresh design concept, avoiding the whole green concept.

Our logo must convey a strong sense of Zero Energy. The company will be building Zero Energy homes and townhouses. Home owners will have energy independence and in many cases a zero carbon footprint.

We appreciate your time. We just ask you to reconsider our brand and submit any new design concepts you have. Feel free to post your questions.



Kind Regards,

David White

Some final points:
- Consider solar energy or energy revolution to your design. 
- Show electricity or 'free energy' or energy independence
- avoid Green, nature, eco, and environmental elements 
- we are all about energy independence from commercial electricity retailers
- emphasis on high thermal efficiency construction, high use of solar power, low water consumption

Added Wednesday, August 03, 2011

We are hoping for a renewed effort and challenge you, the designers to come up with some new submissions.

We have increased our budget to attract further submissions from the designers. To try to get some more interest and additional submissions we have increased 1st prize to $350 and added a second prize of $100.

UrbanZED needs a really well defined and unique look. We have seen some good designs, but we are just not getting the link to the zero energy dwelling concept in the work seen so far.

Please have another look at our brief, and really stretch yourself to come up with a genius design for us! Feel free to contact me if you would like to discuss further. We can line up a time for a phone call or skype. EMail david.white@tmccapital.com.au first.

Good Luck! 



Added Thursday, August 04, 2011

Project Deadline Extended
Reason: Since we have increased the budget we are giving the designers some more time after the weekend to reconsider our requirements and submit further designs. All the best and Good Luck with your design submissions. We are looking forward to seeing some more great work! Dave
Added Thursday, August 04, 2011

Target Market(s)

Investors, property developers, councils, new home owners, architects, people changing their lifestyle to become energy independent

Industry/Entity Type

Business

Logo Text

UrbanZED or UrbanZed

Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
  • A clear connection to zero energy living, or low energy living.
Nice to have
  • A new iconic concept that immediately links to zero energy dwellings and living
Should not have
  • Green, eco, environmental, or eco designs.
Files
PDF
Logo Design Brief MarkII Wednesday, 03 August 2011 09:54:49
Wednesday, August 3, 2011
Payments
1st place
A$350
2nd place
A$100
Total
A$450
Project Deadline
10 Aug 2011 01:11:23 UTC
Language