Fitness Fashion Brand needs a powerfull Logo

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This customer received 145 logo designs from 35 designers. They chose this logo design from albertlatifi as the winning design.
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Hello, we are Raw Apex, a Dutch fitness fashion company.
We are looking for a logo design that shows pride and power, so the people who will wear our clothes will show the same pride and power as the logo. Just like a Lion, a lion is an Apex predator, this means he is on top of the food-chain, he is untouchable. That's were our name "Raw Apex" comes from. We want our customers to also feel like they are on top of the food-chain and have nothing to fear. Therefore we want a lion head in our logo (or a lion claw, or a complete lion).
We also want our logo to be tight and minimalistic. For the most of these logos less is more. We will add some examples of already existing logos in the same branch and we add a self-drawn piece.
We think the logo text fits best underneath the logo, but this place may vary. We would also like it if the logo can be made in different colors or color schemes, in this way we can match it to every shirt or pants.
Be as creative as you can and we hope you can come up with a logo that the Raw Apex Lion deserves. A logo that makes you proud to wear it on your shirt.
To show how much we appreciate a good logo we will sent the winner a brand new shirt with his own logo design on it. So he can experience his own design for real.
Good luck everybody,
The "Raw Apex" team
Target Market(s)
Our target market is mainly the fitness community. But we also support other sports to wear our brand clothes.
Industry/Entity Type
Fitness
Logo Text
Raw Apex
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A lion is a must have.
- A tight design, sharp lines.
- Less is more.
Nice to have
- (read project description)
- (a polygon logo would also be an option)