• US$160

• 57 designs

• 27 designers

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Logo Design Brief

East Lake Capital Management is looking for a designer to create a logo for one of our new lines of business. The new logo will be used for multiple lines of business. The first business is New Horizons Senior Living. This business is an operator of adult senior retirement communities with a focus on independent living, assisted living and memory care. The same logo, colors and fonts will be used in additional divisions in the future such as New Horizons Recovery. The design must be flexible enough to allow for changing of the "Senior Living" tag line to other names in the future.

The logo will be used for signage, marketing materials, documents, and the web site. Versatility will be important on different mediums.

Target Market(s)

National - United States, Web, Print, Media, Senior adults and their adult children who are seeking a living location that includes rent and assisted care.

Industry/Entity Type

Real Estate

Logo Text

New Horizons Senior Living

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Fonts, colors and sizing should be appropriate for adults over the age of 65. Colors should be positive, uplifting, inspirational.

Nice to have

• Competition in the industry includes Brookdale Senior Living and Holiday Retirement. http://www.brookdale.com http://www.holidaytouch.com
• Design should NOT be a derivative work of the competition. The competitors are only provided as reference.

Should not have

• Attached PDF file provides some direction. Do not limit solutions to content in the attachment (design, colors, fonts, etc.).

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Files