Logo for IT Consulting Company - Pepper Moth
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This customer received 42 logo designs from 23 designers. They chose this logo design from Lee Xian as the winning design.
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Logo Design Brief
Pepper Moth - tag line Adapting. Responding. Succeeding
The Pepper Moth serves as a great metaphor for adapting to change. They went from white to dark as the soot increased in industrial England. Their ability to adapt and respond served as insight into the amazing speed and reactivity in which nature responds to a changing environment. So this type of name would jump start the conversation about your ability to read a situation, devise a game plan and proactively map out a solution that would meet challenges head on in real time.
I am not sure if the design should or should not include a picture of the actual moth?
Target Market(s)
IT Consulting and Design Firm
Industry/Entity Type
It Company
Logo Text
Adapting. Responding. Succeeding
Look and feel
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