On-line homewares and 'lifestyle' business needs a logo
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This customer received 81 logo designs from 17 designers. They chose this logo design from aftrmidnite as the winning design.
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We need a logo for a on-line business that sells homewares eg candles, prints, bed linen, towels, lighting, cushions, women's and children's clothing and children's products.
The final design should communicate 'aspirational' style/living - An ultimate style destination for our customers lives. Our ethos is that we are selling a 'look/Lifestyle' not just product. We want customers to browse our site, look at our instagram and 'want' to aspire to the 'lifestyle' we present.
The logo is the name of the co. which is;
White St Traders
web address: www.whitesttraders.com.au - not 'live' as yet
We need a logo that will adapt across all forms of social media eg instagram, facebook and most importantly for the website. The logo will also be used on business cards and promotional material eg product tags etc...
The style of the logo needs to be minimalist . See the following websites as a reference to the colours and general 'look' of the logo that we want. The colour/s that will be used throughout all promotional material eg website, instagram etc...will either be a taupe or a grey tone (see attached files for examples).
Websites to reference are;
estmagazine.com.au
fatherrabbit.com
coastalliving.net.au
acupofchic.com.au
fermliving.com
rosesttradingco.com.au
southvillagetrading.com.au
seekandstyle.com.au
simpleform.com.au
The files I have attached are to give you an idea of the colours we are looking for re the logo design.
Target Market(s)
Women 30+
Industry/Entity Type
Business
Logo Text
White St Traders
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Different colours in the logo or a picture. The logo is the name of the business and should be 1 colour.