Logo for a finance company - want it to stand out

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This customer received 103 logo designs from 54 designers. They chose this logo design from Pablo Von Crust as the winning design.
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Logo Design Brief
"Join the crowd" the business is about helping Australians own their home faster. I want the logo to be disruptive, edgy and to stand out from the crowd. The business is about the power of many. Open to use of black, white, purple and silver anything to help make the logo stand out. The logo will be used for a few different businesses but "join the crowd" is the companies slogan.
Target Market(s)
Mass Australians looking to own their own home
Industry/Entity Type
Finance
Logo Text
Join the crowd
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.